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	<title>raj &#187; Sauza</title>
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		<title>The Art of Muddling</title>
		<link>http://raj.jp/index.php/2009/10/07/the-art-of-muddling/</link>
		<comments>http://raj.jp/index.php/2009/10/07/the-art-of-muddling/#comments</comments>
		<pubDate>Thu, 08 Oct 2009 00:39:22 +0000</pubDate>
		<dc:creator>raj</dc:creator>
				<category><![CDATA[Canada]]></category>
		<category><![CDATA[Food]]></category>
		<category><![CDATA[Acai]]></category>
		<category><![CDATA[Alcohol]]></category>
		<category><![CDATA[Mango]]></category>
		<category><![CDATA[Sauza]]></category>
		<category><![CDATA[Tequila]]></category>

		<guid isPermaLink="false">http://raj.jp/?p=525</guid>
		<description><![CDATA[Well muddle me this &#8211; you get a shot glass, a muddler, a pair of Mexican thumb wrestling masks and other assorted goodies in the mail&#8230; what does it all make you want to do? That&#8217;s right, drink Sauza&#8217;s new flavoured tequilas and have Mexican wrestling thumbwars all night long, baby. Oh yea, giggity. So [...]]]></description>
			<content:encoded><![CDATA[<p>Well muddle me this &#8211; you get a shot glass, a muddler, a pair of Mexican thumb wrestling masks and other assorted goodies in the mail&#8230; what does it all make you want to do?</p>
<p><img src="http://farm3.static.flickr.com/2466/3614769038_021c16c25a_m.jpg" alt="" /></p>
<p>That&#8217;s right, drink Sauza&#8217;s new flavoured tequilas and have Mexican wrestling thumbwars all night long, baby. Oh yea, giggity.</p>
<p>So what did Sauza have in mind when they sent me all this stuff? Elementary my dear Watson, they wanted me to drink, of course. Get some great recipes, after the jump.<span id="more-525"></span></p>
<p>Here&#8217;s some recipes:</p>
<p><strong>Sauza Mango Gingerade</strong></p>
<p><img src="http://farm4.static.flickr.com/3465/3991714104_54a3af33d1_t.jpg" alt="" /></p>
<p>2 parts Sauza Mango<br />
6 thin slices of fresh ginger root<br />
1 part fresh lemon juice<br />
½ oz agave syrup (available at most health food stores)<br />
Top with soda</p>
<p>Muddle the ginger with sugar in a mixing bowl, the glass portion of a cocktail shaker set. Add ice and all other ingredients except soda and seal with the tin. Shake vigorously and strain over fresh ice in a tall glass and top it up with soda.  Garnish with a fresh lemon zest.</p>
<p><strong>Sauza Sigh of Relief</strong></p>
<p><img src="http://farm3.static.flickr.com/2609/3990957175_563743bc73_t.jpg" alt="" /></p>
<p>1 part Sauza Açaí<br />
1 part Bols Melon Liqueur<br />
1 fresh kiwi</p>
<p>Muddle peeled kiwi in a mixing bowl, the glass portion of a cocktail shaker set. Add ice and all other ingredients and seal with the tin. Shake vigorously and strain over fresh ice in a short glass. Garnish with a kiwi wheel.</p>
<p><strong>Sauza Luchador</strong></p>
<p><img src="http://farm3.static.flickr.com/2603/3991713138_187f047366_t.jpg" alt="" /></p>
<p>1.5 parts Sauza Mango<br />
1 part  fresh strawberry<br />
1 part fresh pineapple</p>
<p>Wrestle your fruit by muddling strawberry and pineapple together in a glass; Add crushed ice and Sauza Mango tequila; Stir and top with more crushed ice.  Garnish with a pineapple slice.</p>
<p>Makes you wanna scream Ariba! Ariba! all the way to your next AA meeting.</p>
<p>To find out more about what Sauza had in mind, catch the original press release, after the jump.<!--more--></p>
<p>The original press release:</p>
<blockquote><p>Muddling and Wrestling an Unexpected Trend this Summer<br />
Sauza® Launches Fresh Flavoured Tequila Cocktails—With a Twist</p>
<p>Toronto, Ontario, Summer 2009 – The art of muddling is fast becoming the hottest trend in cocktail culture, and Sauza’s new flavoured tequila recipes have risen to become the perfect partner for this summer’s freshest new cocktailing adventures.</p>
<p>“Muddling is a term used to describe the technique of mashing up fresh ingredients like fruit and herbs,” says Patsy Christie, Mixxit Canada Trainer for Beam Global Canada Inc. “A ‘muddler’ is a bartending tool that looks like a miniature baseball bat—similar to pestle, in a mortar and pestle, for foodies. By twisting downwards with the flat or grated end, this tool makes it possible to incorporate fresh ingredients in drinks. Sauza is taking the muddling trend mainstream, creating the freshest and most unexpected recipes.”</p>
<p>In 2008, Sauza launched the premium flavoured Mango and Açai Berry tequilas which marked major milestones for both the brand and the tequila industry. Sauza Mango became the first-ever mango flavoured tequila available to consumers in Canada, while Sauza Açai was the first açai flavoured tequila in the world. This summer, it’s all about muddling, Christie adds. And to highlight its Mexican roots, Sauza is introducing the Luchador (translation: Mexican wrestler), a special cocktail recipe with fresh strawberry and pineapple that incorporates the technique.</p>
<p>Lucha Libre is a form of Mexican wrestling in which wrestlers called Luchadores wear colourful masks considered so sacred that any attempt at removing an opponent’s mask would be grounds for disqualification. The sport’s spectacular moves include catapulting off the ring’s ropes towards opponents; intricate combinations of punching and kicking in dizzying, rapid-fire succession; and applying complex submission holds. Luchadores often wager their masks in battle and losing the mask to an opponent is the ultimate insult.</p>
<p>The Sauza Luchador</p>
<p>1.5 parts Sauza Mango<br />
1 part  fresh strawberry<br />
1 part fresh pineapple</p>
<p>Wrestle your fruit by muddling strawberry and pineapple together in a glass; Add crushed ice and Sauza Mango tequila; Stir and top with more crushed ice.  Garnish with a pineapple slice.</p>
<p>Other muddling recipes include:</p>
<p>Sauza Mango Gingerade</p>
<p>2 parts Sauza Mango<br />
6 thin slices of fresh ginger root<br />
1 part fresh lemon juice<br />
½ oz agave syrup (available at most health food stores)<br />
Top with soda</p>
<p>Muddle the ginger with sugar in a mixing bowl, the glass portion of a cocktail shaker set. Add ice and all other ingredients except soda and seal with the tin. Shake vigorously and strain over fresh ice in a tall glass and top it up with soda.  Garnish with a fresh lemon zest.</p>
<p>Sauza Sigh of Relief</p>
<p>1 part Sauza Açaí<br />
1 part Bols Melon Liqueur<br />
1 fresh kiwi</p>
<p>Muddle peeled kiwi in a mixing bowl, the glass portion of a cocktail shaker set. Add ice and all other ingredients and seal with the tin. Shake vigorously and strain over fresh ice in a short glass. Garnish with a kiwi wheel.</p>
<p>People can experience Sauza’s smooth, double-distilled tequila either at home or at the bar. Sauza is bringing back its tasty Mash &amp; Mix promotions where clubbers can create their own muddled cocktails at the Sauza kiosk at various bars and nightclubs across the country.  Events will be posted on the Get Fresh With Sauza Tequila Facebook group. Sauza’s flavoured tequilas are available in all provinces across the country except Quebec.</p>
<p>-30-</p>
<p>About Sauza® Tequila<br />
Sauza® Tequila is one of the oldest tequilas in Mexico and one of the most popular in its homeland. Sauza® is the #2 premium tequila in the world. Through its popularity in its native Mexico, Sauza® has the esteemed front-runner position as one of the world’s fastest-growing tequilas. This high-quality tequila also boasts one of the most diverse families of tequila on the market, with a fine selection of premium, super-premium and ultra-premium tequilas perfect for mixing, sipping and straight-up consumption. Additional information can be found at www.sauzatequila.com</p>
<p>About Beam Global Canada Inc.™<br />
Inspiring conversations around the world, Beam Global Spirits &amp; Wine, Inc., is building brands people want to talk about. Consumers from all corners of the globe call for our brands, including Jim Beam® Bourbon, Sauza® Tequila, Canadian Club® Whisky, Courvoisier® Cognac, Maker&#8217;s Mark® Bourbon, Laphroaig® Scotch Whisky, Cruzan® Rum, Teacher’s® Scotch Whisky, and Knob Creek® Bourbon. Beam Global Canada has distribution partnerships in Canada with The Macallan®, Highland Park and The Famous Grouse.  Beam Global Spirits &amp; Wine is part of Fortune Brands, Inc. (NYSE:FO), a leading consumer brands company recently named one of the World’s Most Admired Companies by Fortune magazine. For more information on Beam Global Spirits &amp; Wine, its brands, and its commitment to social responsibility, visit www.beamglobal.com and www.drinksmart.com.</p>
<p>For more information or images, please contact:</p>
<p>Paul-Mark Rendon<br />
LexPR Canada<br />
pmrendon@lexpr.com<br />
416-542-9140 ext. 3365</p></blockquote>
<p>The tasting notes:</p>
<p>SAUZA ACAI TEQUILA: Fruity grape scent followed by sweet Acai and strong, clean Agave flavours that finish with subtle dark chocolate tones. Exotic from start to finish.</p>
<p>SAUZA MANGO TEQUILA: Loaded with intense mango, Agave sweetness and soft cane sugar. A teasingly tropical finish.</p>
<p>I know the summer is over but fuggetaboutit. Anytime is a good time for muddling.</p>
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