Has Nokia lost it?!!
One thing you learn over the years of running a business is to know your competitors as well as you know your own business. In this case, I think Nokia’s off their rocker. Their latest campaign is geared at the BlackBerry user, so let’s compare, shall we?
Now, in all fairness to Nokia, I am a Nokia E71 user – it’s a sexy, versatile phone. I monitor two Exchange accounts using Mail for Exchange and Roadsync. I use the VOIP client frequently, the podcasting application is a lifesaver, Widsets keep me up to date and I like viewing rich media with Skyfire.
… but to have Nokia purport that there are no hidden costs, I think they may have misunderstood the ultimate cost – people’s time. Some comparisons, after the jump.
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