So.Cial at Le Magasin opened up this week, grand opening party on the 4th of April:

Just a reminder, for those of you who have not yet RSVP’d to the Grand Opening of So.Cial this Wednesday evening, it is imperative we have your name on the guest list.

Please RSVP, if you have not already done so, to (…) or call 604-669-4488 with your name.  For those of you who rsvp’d by return e-mail directly to Cate, your name has been added to the guest list and you do not need to call back.

Presentation of a business card upon arrival would be sincerely appreciated.

Please join owner/restaurant director, Maureen Fleming,
owner/executive chef, Sean Cousins

and

partners Kirk McLean and Bob McCammon

As we celebrate our grand opening

Wednesday, April 4th 2007 – 7:00 pm – late

A Social Affair
Please RSVP to 604-669-4488

We regret that due to security and planning requirements, only those who have rsvp’d and are on the guest list will be admitted

Le Magasin Building
332 Water Street
Gastown, Vancouver, BC

Valet Parking

SO.CIAL at Le Magasin

Dining Room, Chefs table and Lounge
Custom Butcher Shop and Deli, Oyster & Seafood Bar and Patio

Cate Simpson
Simpson Public Relations
Culinary & Hospitality Public Relations
Marketing, Promotions & Special Events
Book Tours and Press Trips
Vancouver, British Columbia
simpsoncpr@telus.net  604-730-9626/ 604-681-8333

Here’s the factsheet:

OFFICIAL FACT SHEET FOR SO.CIAL AT LE MAGASIN

Opening: Late March

Restaurant name: SO.CIAL at Le Magasin

Team:
Owner/Restaurant Director, Maureen Fleming
Owner/Executive Chef, Sean Cousins
Active Partner, Kirk McLean
Silent Partner, Bob McCammon

Location: Le Magasin Building
200-332 Water Street, Gastown, Vancouver, BC V6B 1B6
Telephone 604-669-4488
info@socialatlemagasin.com (not in use until opening day, see below for current contact info)
www.socialatlemagasin.com (under construction)

Mission: The fine art of cuisine, great drinks and people, all interacting in a vibrant, comfortable setting.

Hours: Open 11 am – 12 midnight: serving lunch, dinner and cocktails. Open 10:30 am for brunch on Saturdays and Sundays. Closes at 10 pm on Sundays.

SO.CIAL at Le Magasin – Oyster and Seafood Bar
Downstairs Oyster and Seafood Bar, table service and bar seats, as well as patio.
Section faces the street front. Thirty seats.
Street front patio with keyhole view of the water and mountains. European feel via cobblestones and wrought iron railings. Full menu.
Open weather permitting May – October. Thirty seats.

SO.CIAL at Le Magasin – Custom Butcher Shop and Deli
On-premise smoker, single animal production butchering, chowders and sandwiches and coffee bar. Picnic table plus window bar look onto Cordova Street. Twelve to fifteen seats.

SO.CIAL at Le Magasin – Dining room and Lounge Contemporary Canadian Cuisine.
Vintage feel from crystal and wood furnishings. One hundred and ten seats.
Chefs Table – a horseshoe-shaped banquet facing the kitchen. Six seats

Background: Located at 332 Water Street in Gastown, Vancouver’s most historic neighbourhood, SO.CIAL at Le Magasin is housed in a 1911 heritage building with a 1899 footprint. (Seismic upgrade in 1988)

Design: Renovations, started in December of 2006, revealed beautiful bones in the underlying structure of the building as well as resurrecting a stunning pressed tin ceiling, giant fir support beams and mosaic marble and concrete floors, creating a canvas for interior design by Maureen Fleming using antique white, black and silver with crystal and glass features back dropped by age smoothed unfinished wood. Oversized front windows looking onto the street-scape can be both opened and removed for European style dining.

The factsheet neglected to mention Kirk McLean and Bob McCammon’s decorated hockey careers.

Check out the Urban Mixer site for photos from the grand opening HERE.